the added value of a brand.
A company can only call itself a brand when it has clearly defined values that consistently apply to its staff and operations.
These values are permanent, have a long-term orientation and create reliable added value for the staff, partners and customers. Only when each part of the company acts according to these values, can the company as a whole present a positive and uniform image internally and externally.
The values of the SCHRAG brand:
Authority
 | SCHRAG stands for authority.
- Pragmatic and self-assured solutions
- Economically sound decisions
- Target-orientated thinking and action
- Independent corporate management
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Endurance and continuity
 | SCHRAG stands for endurance and continuity.
- High performance as continuous driver
- A long and stable
corporate history - A long-term team player for its customers, staff and suppliers
- Consistently high quality of products and services
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Reliability
 | SCHRAG stands for reliability.
- Absolute customer orientation
- Know-how through experience
- Synergies across all corporate divisions
- A reliable partner
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Ambition and versatility
 | SCHRAG stands for ambition and versatility.
- Structured innovations for our customers and staff
- Acceptance of challenges
- A future-orientated approach
- The courage to change
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